For FABTECH 2026 in Las Vegas, Z&L designed and built a sprawling 100×105 island booth for HSG, a global manufacturer of laser cutting and metal fabrication equipment. One of the most complex builds in our portfolio, the booth was crowned by massive overhead banners celebrating “500+ US Installations” and “20 Years Forward – Winner’s Choice,” visible from across the hall. The open floor plan was organized into dedicated solution zones – Tube, Bending, Sheet, Automation, Welding and AI-Powered Solutions – each with full-size machines running live demonstrations. Branded white counters with greenery, lounge seating and a detailed miniature factory model display completed a space engineered to handle heavy equipment, high visitor traffic and in-depth sales conversations at the same time.